Cheat sheet for Entrepreneur

Pick Great Project
1. Compelling Value Proposition
- Big Pain
- High Goodness Factor. Economic Value for Customer
- Customer must buy
2. Better than, Barrier to Competitors
- Better = Differentiation
- Barrier: Patent, Trade Secret, Customer Supply Agreement, 1st Mover
3. Market
- Big, Evolving
- Right Characteristics
4. Enthusiastic Team
- Expertise
- Can build team
- Can sell
- Marketing target, plan

For Investors: credibility
- Potential Customers Verification
- Board, Advisor
- Inner-ring Investors
- Smart use cash
- Size for Exit

Communication
- 1 word
- 7 words
- Elevator Pitch (19 seconds)
- PowerPoint slides
- 1page
- Logical